Pay-Per-Click

 Pay-Per-Click (PPC) is a digital advertising model where businesses pay only when users click on their ads. It allows brands to target specific keywords, demographics, and interests to reach the right audience instantly. PPC campaigns are widely used on platforms like Google Ads, Bing Ads, and social media networks to drive immediate traffic and leads. This method offers measurable performance, precise budget control, and faster results compared to organic marketing. When managed effectively, PPC helps maximize ROI by delivering high-quality clicks that convert into customers.