SEARCH ENGINE OPTIMIZATION

 Search Engine Optimization (SEO) is the practice of enhancing a website’s visibility on search engines to attract more organic traffic. It focuses on optimizing content, structure, and keywords so that businesses appear at the top of search results when customers are searching online. By combining on-page techniques like content and technical optimization with off-page strategies such as backlinks, SEO strengthens brand credibility and authority. It not only improves website rankings but also enhances user experience, making it easier for customers to find what they need. Ultimately, SEO is a long-term growth strategy that drives quality traffic, builds trust, and increases business opportunities.